Net Promoter Score (NPS) measures how likely respondents are to recommend your event, product, or organization.
An NPS question always uses a scale from 0 to 10.
Create an NPS question
A commonly used question is:
How likely are you to recommend this event to others?
On this scale:
0 means very unlikely
10 means very likely
How is NPS calculated?
Respondents are divided into three groups:
Promoters: score 9 or 10
Passives: score 7 or 8
Detractors: score 0 through 6
NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.
NPS = % promoters − % detractors
The final score can range from -100 to +100.
Example
Suppose:
60% of respondents are promoters
25% are passives
15% are detractors
Your NPS is: 60 − 15 = 45
Passives are not included directly in the calculation.
Use NPS in Momice
To measure NPS, add a rating question with a scale from 0 to 10 to your survey.
Based on the responses, Momice automatically calculates the NPS and displays the score distribution in the survey report.
Tip: Add an open-ended follow-up question after the NPS question, for example: What is the main reason for your score?
This gives you additional context and helps you understand what you can improve for your next event.