The advanced website analytics provide marketing professionals with the ability to measure the performance of the event website, such as visitor numbers and the conversion rates of each page on your event website.
This feature is only suitable for use in combination with a data analysis tool, such as Google Analytics. You will need a JavaScript code to start tracking and generating data.
Once you have entered a JavaScript code in Momice, your data analysis tool will display metrics for the entire event website and specific pages. These metrics include visitor numbers, time spent per page, and bounce rates.
Note: Specific Momice event pages will appear as numbers, not as text, in the analysis tool.
You can manually check which number corresponds to which event page.
Keep in mind that the Momice event website cannot display a cookie wall. Therefore, you are only allowed to track anonymous cookies. You can configure these settings in your analysis tool. Retargeting is not possible since no personal data is collected.
If you want to track payments or registrations, you can use the following URLs:
When registering normally, the visitor lands on /registration/complete
When starting a payment, the visitor lands on /payment
When a payment is successful, the visitor lands on /purchase/complete
*Note: Visitors also land on the /purchase/complete page if the payment fails, for instance, due to insufficient funds or an expired credit card.
Retargeting
In your analysis tool, you will primarily see trends that indicate which pages are frequently visited. These trends can also show how many visitors from your Registration page have actually completed their registration.