It is mandatory to give every invitee the option to unsubscribe from an event. When someone unsubscribes, they will also be removed from future mailings for that event.
If an invitee clicks the unsubscribe link or button, they will be taken to the event website’s unsubscribe page. There, they can provide a reason for unsubscribing.
What happens after someone unsubscribes?
After unsubscribing:
the invitee is taken to the event website’s unsubscribe page
the invitee can enter a reason for unsubscribing
the invitee will no longer receive mailings for this event
You can find the submitted unsubscribe reasons in the Registration Module.
Exporting unsubscribe reasons
Go to the Registration Module.
Open the “Unsubscribed” tab.
Export the overview.
Automatic email after unsubscribing
No automatic email is sent when someone unsubscribes. This cannot be configured.
After unsubscribing, the invitee will see an unsubscribe message on the unsubscribe page.
Editing the unsubscribe message
You can edit this message via: Website Module → Registration page → Registration texts → Unsubscribe confirmation.
Please note: An automatic confirmation email after unsubscribing is not available.
Adding an unsubscribe link
Follow these steps to add an unsubscribe link to your email or registration confirmation.
Go to the Mail Module.
Open your draft using the pencil icon, or open the registration confirmation.
Click the pencil icon in the text field.
Click “Insert fixed elements”.
Click “Unsubscribe link”.
Copy the link.
Select the text you want to turn into a hyperlink.
Click the paperclip icon.
Paste the link into the “URL” field.
Change “Https” to “Other”.
Adding an unsubscribe button
Follow these steps to add an unsubscribe button.
Go to the Mail Module.
Open your draft using the pencil icon, or open the registration confirmation.
Click “Add widget”.
Choose “Button”.
For the link type, choose “Link to event element”.
Then select “Unsubscribe link”.
Always check your unsubscribe link or button
Always test the unsubscribe link or button carefully by sending yourself a test email or registration confirmation.
Tip: Are you sending yourself a test email? Make sure to select yourself under “Choose invitees from overview”.